Rachel’s Organic has appointed Jonathan Hill to the new post of category manager.

Hill, former category manager for chilled yogurts and desserts category at Onken, joins Rachel’s this month in a bid to increase the brand’s presence in this category.

“From my time working in the CYD category, it is clear that Rachel’s has got what it takes to become a really big player – the potential of the brand is second to none,” Hill said. “Rachel’s has seen phenomenal growth year-on-year, which I feel is only set to continue and I am excited to be a part of this.”

Having worked in category roles for the majority of his career, Hill started out at Nestlé before moving to Jacob’s.