Building on the success of its children’s yoghurt drink, Rachel’s Organic is launching a probiotic yoghurt drink range aimed at the adult market.
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The drink will be available in two flavours – Luscious Low Fat Tropical Fruits and Summerfruits. The move is part of a series of new product developments aimed at the healthy snack market.
David Stacey, trading director for Rachel’s Organic said: “Research informs us that there is an increasing demand for organic products that can be enjoyed on the go. Our 150g yoghurt snack pot range has received an excellent welcome into the market as has our Kids Yoghurt Drinks which have been enjoyed by adults as well as children.”
Rachel’s Organic hopes to capitalise on the growth of the organic yoghurt drink market, which is increasing by 30% year on year.
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By GlobalData
