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October 9, 2012

UK: Rachel’s Organic relaunches My First Yoghurt line

Rachel's Organic has relaunched its My First Yoghurts children's range with an improved recipe.

Rachel’s Organic has relaunched its My First Yoghurts children’s range with an improved recipe.

The range, which now includes an additional peach variant, is made with “real fruit purée and no colourings, artificial flavourings, preservatives or added refined sugars or sweeteners”, the company said.

The four-pack launches this month in UK supermarkets with an RRP of GBP1.89 (US$3.03).

“As a father I know how important it is to feed your kids quality food, especially from an early age which isn’t always easy with fussy appetites,” said Rachel’s marketing manager Andrew Curzon. “We’re confident that the new recipes for Rachel’s My First Yogurts multipack will ensure that infants love Rachel’s as much as their mums and dads do.”

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