Swiss confectionery brand Ricola hopes to grow its sales in the UK market with a sampling campaign and coupons offering money off its entire range.
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The group, which produces 13-herb based confectionery, has teamed up with coupon firm Valassis to offer GBP0.25 (US$0.40) off its range including Lemon Mint, Elderflower, Cranberry, Menthol and Original Swiss varieties.
“The natural ingredients and great taste of Ricola’s sweets have made them one of the leading confectionery brands in Europe and the States, and we’re hoping that sampling and coupon campaigns such as these, where consumers are getting to experience some of our more interesting flavours for themselves, will help drive demand in the UK.” Andy Richman, country manager for Ricola UK and Ireland, said.
