R&R Ice Cream, the firm that manufactures Tesco’s venture ice cream brand Chokablok, has confirmed that it is rolling out the product into other sales channels.
“We have identified new opportunities in the impulse sector which do not compete with Tesco – like leisure sites such as Knowsley Safari Park and London Zoo – which will bring further valuable exposure for the brand,” a spokesperson for R&R told just-food.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
R&R said the move to extend the brand to additional sales channels was relatively straight forward, as Chokablok “clearly meets a gap in the market”.
“This impulse product is only very slightly different [to Chokablok available in Tesco] so there was no additional product development work to undertake,” the spokesperson said.
There are currently no plans for similar moves with other R&R brands.
Tesco did not respond to requests for comment.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
