“We have identified new opportunities in the impulse sector which do not compete with Tesco – like leisure sites such as Knowsley Safari Park and London Zoo – which will bring further valuable exposure for the brand,” a spokesperson for R&R told just-food.
R&R said the move to extend the brand to additional sales channels was relatively straight forward, as Chokablok “clearly meets a gap in the market”.
“This impulse product is only very slightly different [to Chokablok available in Tesco] so there was no additional product development work to undertake,” the spokesperson said.
There are currently no plans for similar moves with other R&R brands.
Tesco did not respond to requests for comment.