British retail J Sainsbury revealed that its plans for a £125m (US$181.2m) NY-style “twin towers” development at Nine Elms have been shelved, because it would be “insensitive” to continue in the light of last month’s terrorist attacks on the World Trade Center.

Company CEO Sir Peter Davis unveiled the plans for two 40-storey towers, including 282 residential apartments, a hotel, restaurants and a health club, about a year ago. They were to stand next to one of the group’s largest UK superstores in a central London location, next to the old Battersea power station, and the plans were perceived as an important means of regenerating the area.

A Sainsbury spokesman confirmed however that its planning application to Lambeth Council has been withdrawn, commenting: “We have undertaken extensive consultation but decided that it would be insensitive to submit an application at this time.”

The project may however be resurrected later, he added.