UK grocery operator Sainsbury’s has extended its Be Good to Yourself range to include 17 new products.

The company announced yesterday (18 January) that the range now includes over 230 products including Pesto Chicken Flatbread and Vegetable Moussaka.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

It said the range “adheres to strict nutritional standards” with at least 30% than the standard equivalent product or less than 3% fat.

The retailer launched the range in order to help customers “lose a few pounds in the New Year”.

“Giving customers added confidence that there is no compromise on taste, all the new and improved food has been customer panelled to ensure they taste their best,” said Sainsbury’s company nutritionist Charlie Parker.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now