UK retailer Sainsbury’s has launched a mobile version of its online grocery website.

Available via any mobile or handheld device, the shopping site allows customers access to around 20,000 food items.

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“We launched our mobile site for non-food last year and have used the knowledge and feedback gained to produce a complete mobile shopping experience,” said Sainsbury’s director of digital & cross channel Tanya Lawler.

“Customers can now browse a full range of grocery products and shop at their convenience – or just add that pint of milk to their shop while waiting for the bus home. We’re confident that the mobile grocery shopping will be a big hit with shoppers.”

The mobile app also allows customers to receive exclusive, personalised offers in addition to the ability to collect Nectar points.

The app is available for free to iPhone, Android and Nokia users.

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