Strong promotional activity and innovative marketing campaigns propelled growth at UK retailer Sainsbury’s, which saw sales rise faster than its rivals in the 12 weeks to 19 April, the latest figures from TNS revealed today (28 April).


“Their growth rate of 8.1% is well ahead of the market and has lifted their share from 16.1% a year ago to 16.3% now. Whilst they have maintained their ethical stance on issues like Fairtrade and Free-Range, they have also fielded some aggressive promotions on the run-up to Easter together with featuring their Basics range,” TNS director Ed Garner commented.


The figures also demonstrated the resiliency of the grocery retail sector, with sales rising 6.2% despite the challenging economic conditions.


However, the majority of gains were driven by price increases rather than volume growth, the research firm emphasised. Grocery price inflation stood at 9%, TNS revealed.


Asda and Morrisons both saw sales gains that outperformed the market – lifting their market share by 0.3 and 0.1 points respectively – while Tesco, the nation’s largest retailer, saw its share drop 0.5 points.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.