Sammy’s Easy Cook Couscous has been awarded Best New British Product at ANUGA 2001.

The couscous, which has gained listings in most major UK multiple retailers, was voted winner from more than 50 new product lines on display at ANUGA. The judges paid tribute to the product’s convenience, innovation and packaging.

In an award ceremony held at Anuga over the weekend, Food From Britain

Germany managing director Roy Eddleston commended UK manufacturers on their innovative and imaginative development of ethnic food exports.

Sammy’s is exported to over 20 countries, and export director Trudy Jenkins said the award is an acknowledgement of the company’s export success.