Sammy’s Easy Cook Couscous has been awarded Best New British Product at ANUGA 2001.


The couscous, which has gained listings in most major UK multiple retailers, was voted winner from more than 50 new product lines on display at ANUGA. The judges paid tribute to the product’s convenience, innovation and packaging.


In an award ceremony held at Anuga over the weekend, Food From Britain


Germany managing director Roy Eddleston commended UK manufacturers on their innovative and imaginative development of ethnic food exports.


Sammy’s is exported to over 20 countries, and export director Trudy Jenkins said the award is an acknowledgement of the company’s export success.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now