The Deep Fill Chicken Jalfrezi and Deep Fill Cheddar and Bacon sandwiches are now permanent editions to the company’s range, following their “success” as special editions, the company said today (14 September).
Samworth said the Chicken Jalfrezi had been the “best selling SKU” in the range this year.
Ginsters head of brand marketing Andy Valentine said: “Introduced to the market as special editions, these new additions have performed exceedingly well within the market. We have included these two varieties within our Deep Fill range, as this is a very popular category, accounting for over 50% of our sandwich value sales.”
The Deep Fill Chicken Jalfrezi and Deep Fill Cheddar and Bacon sandwiches will retail at GBP2.99 (US$4.72) each and will be available nationwide at independent retailers, forecourts and symbol groups.