The Sandwich Factory has launched a new food-to-go sandwich range under the brand name Scoff.
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The new range of sandwiches and wraps, to be distributed by Kerry Foods Direct to Store, comprises three quality grades of sandwich, Simply, Every Day and Posh/VIP which the company says will allow consumers to choose easily how indulgent they want to be, depending on their mood and budget.
Michael Price, category manager at the Sandwich Factory, said: “The Scoff sandwich range offers a great tasting range of lunchtime food-to-go, made from quality ingredients. It is a fun brand that consumers can engage with and with a great range, clear tiering and high-quality ingredients it is guaranteed to have a strong shelf presence, whilst encouraging consumers to trade up.”
The Simply range includes three different fillings: Mixed Cheese and Spring onion; Tuna and Cucumber; and Egg Mayonnaise and Cress.
Meanwhile, the Everyday range comprises eight sandwiches: Prawn Mayonnaise; Chicken and Stuffing; Chicken Salad; Chicken and Bacon; Ham; Egg and Tomato; BLT; Ham Cheese and Pickle; and Tuna and Sweetcorn.
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By GlobalDataAt the top of the range, the Posh/VIP range is made up of five products: Salmon and Cream Cheese; Limited Edition Wiltshire Ham Salad; King Prawn and Watercress; Davidstow Cheddar Ploughmans; All Day Breakfast; and a mixed pack.
