This November, RHM’S UK-based Asian food brand Sharwood’s is launching a new advertising campaign that will focus on the brand’s newest ranges.

Created by McCann-Erickson, the new print campaign will feature six adverts inspired by the ‘Go East’ TV campaign. Each ad will centre on Sharwood’s new NPD ranges: Mini Puppodums and Dips ‘big bag’ snacks, chilled Asian Sauces and Sharwood’s exotic sauce range.

“There is significant room for growth in the Asian meals category – especially for authentic, real foods. The eye-catching and colourful print ads will introduce our latest ranges to both new and existing Sharwood’s users who appreciate quality food and ingredients but want something that is quick to prepare,” says Helen Williams, marketing manager for Sharwood’s. “We are very pleased with this highly targeted campaign and are confident it will be well received.”

The print campaign breaks in November and will run for six months until April across key food titles, the company said.