SOMERFIELD are celebrating this week, after winning a top award in the APA Customer Magazine Awards 2001.
Go deeper with GlobalData
Somerfield was voted top of the category ‘Integrated Marketing Solution of the Year’, beating Tesco, Marks and Spencer and National Childbirth Trust (NCT), amongst others.
The award encompasses the corporate and consumer websites, the consumer magazine and point of purchase materials. This multi-strand approach is managed by AMD Brass Tacks and allows Somerfield to promote the company through several different channels. It also supports Somerfield’s repositioning as the number one quality fresh-food retailer on the high street.
The judges said that Somerfield was the clear winner in this category. The creative tone and voice for both magazine and website were synonymous, whilst the marketing strategy had hard measures and objectives, all with demonstrably strong results.
“It was a strong, solid entry with good use of metrics and good integration,” said the panel.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataAPA’s awards scheme showcases the best of the customer publishing industry. Now in its third year, APA’s Customer Magazine Awards is the premier event for customer publishers in the UK.
