West-based supermarket chain Somerfield scooped four major food awards at a top ceremony in London last night.
The Quality Food and Drink Awards – the crème de la Creme of the food industry – are awarded for the very best products available on the supermarket shelves today.
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All the major British retailers attended the ceremony at the Dorchester Hotel last night in the hope of walking away with a Q Award trophy.
Staff at Somerfield are rightfully basking in glory after scooping FOUR first class prizes. They are: Egg Trompetti (pasta) – Lattice Mince Pies – Plain French Truffles – and our Prince William Millennium Champagne.
With the help of the home economists from Women’s Weekly magazine, which hosted the judging, all 350-entries from various retailers were prepared and served according to on-pack instructions for a series of rigorous tasting sessions by the panel of judges.
Gillian Jenner, Editor of Supermarketing magazine, said: The key criterion for products to reach the shortlist was the highest quality in terms of taste, texture, aroma, presentation and packaging, plus value for money.
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By GlobalDataShe added: “This year’s winners, and all of the short-listed products, can be justifiably proud of their achievements in the face of such a demanding selection procedure.”
Note to Editors:
Both Asda and Safeway failed to win a Q Award, which is currently in its 21st year.
For further information please contact Alison Birkett in the Somerfield press office on 0117 9357281
