British confectionery and soft drinks giant Cadbury Schweppes is set to finalise the details of an alliance with Spanish soda water producer La Casera.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The deal is understood to involve a share swap that will leave Cadbury with a controlling stake in the Spanish firm, and full details could be announced as early as this week.
La Casera put itself up for sale last year, buffeted by a dramatic erosion of its market share. A restructuring programme helped the company back into the black with a turnover of nearly €83m, but it is believed that talks with a number of potential buyers were unproductive.
The deal with Cadbury came after La Casera chairman Jose Arozamena revealed that the company was seeking alliances in a bid to create a multinational drinks company and wrestle market share from Coca Cola and PepsiCo in Spain, France and Portugal.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
