Northern Ireland crisp maker Tayto has snapped up England-based pork scratchings firm Midland Snacks.

Tayto, not to be confused with the company of the same name in the Republic of Ireland, acquired Midland Snacks for an undisclosed sum.

Paul Allen, Tayto’s chief executive, said: “The company’s business fits in with our strategy of acquiring niche, strategic and profitable businesses within the crisps and snacks industry. It is business as usual; there are no changes planned, it is not closing and the brand will continue to interact with customers as normal.”

The Northern Irish Tayto licences the brand name and product recipes from the other Tayto based south of the border and is owned by Largo Foods.

Allen said Country Armagh-based Tayto is looking to build its export business this year. “We are identifying great exporting opportunities outside of the UK including China and Australia in the East and US in the West. The European market is also providing some good opportunities and we hope to capitalise on those in the next 12 months,” he said.