Tayto Golden Wonder has struck its second acquisition in four months with the purchase of Birmingham-based Red Mill Snack Foods for an undisclosed sum.
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Northern Ireland’s Tayto, the third-biggest crisp and snack maker in the UK, will see its annual turnover rise to GBP150m (US$304m) with the purchase of Red Mill.
Red Mill, well-known for Mr Porky pork scratchings and the Transform-a-Snack range, employs around 300 people between two plants at Wednesbury in Birmingham and Westhoughton near Bolton.
“We are very clear about how we want to develop our business and this move is part of a plan for expansion in the UK and further afield,” said Tayto Golden Wonder national sales director John McQuaid.
“We have been particularly interested in Red Mill for several years and we are delighted to have it within our group. It extends our range with brand-leading products and has significantly strengthened our position in new snack sectors.”
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By GlobalDataTayto acquired Golden Wonder in February 2006 and the Welsh-based Real Crisp brand in November last year.
