Tesco.com is set to shake up the baby care market with the launch of a new website. ”You and Your Child” will be yet another challenge to current players like Mothercare and Boots by providing a combination of quality information and low prices, saving families up to £1000 per year.
”You and Your Child” is a new generation of website for Tesco.com that brings together content ,community and commerce. It draws on the success and information of Tesco Baby Club, the community experience of iVillage and the e-commerce knowledge gained from grocery home shopping and the baby and toddler catalogue business. And because its design has been based on direct feedback from customers it will be easy to use for all Mums.
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Tesco.com Chief Executive, John Browett, said : “Because we understand that information and time is so important to parents, we have created the ultimate online resource with everything in one place. Unrivalled content from our panel of experts on everything from pre-pregnancy to the first four years of a child’s life means pregnancy and birth books are set to become a thing of the past. Our community message boards through links with iVillage will act as virtual pre and post natal support groups which we know are very important to parents.”
You and Your Child required an investment of only £500,000 because it was built on the foundations of the world”s largest grocery home shopping service, a strong IT infrastructure, various strategic joint ventures (Otto Versand. iVillage) and the experience and expertise of BabyClub. This is in sharp contrast to the initial investments made by competitors in similar sites estimated to be between £10 million and £20 million. Therefore, the return on the investment will come much quicker, allowing Tesco.com to pass on the benefits directly to customers.
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By GlobalDataJohn Browett, added: “This is a major step forward for Tesco.com. You and Your Child is a new concept in e-commerce. We know that our on-line expertise and infrastructure coupled with our understanding of parents” needs gained from BabyClub and the iVillage joint venture will help our customers starting a family to answer questions , chat, shop and join useful clubs as well as make huge savings of up to £1000 per year. Money is always short for new parents.”
Tesco.com is well equipped to increase its share of the £1.15bn billion baby market through the launch of the site. Already the leading retailer of baby consumables, it is expert in this field thanks to a hugely loyal customer base accrued primarily through its highly successful Baby Club and Toddler Clubs.
These are free to join and provide significant savings. Baby Club has 500,000 members, while Toddler Club has attracted 185,000 members since its launch just three months ago. The clubs have increased customer loyalty significantly by providing relevant information and offers and the launch of You and Your Child on Tesco.com will extend this loyalty even further online.
You and Your Child is a content rich, lifestyle orientated site with advice from experts on every stage of pregnancy – from pre-conception and pregnancy all the way through to toddler age. With over 400 pages of content, subject areas range from feeding, to health, clothing and advice for Dads.
The site also offers various tools through iVillage UK such as community message boards where parents can chat online, baby name finders, immunisation charts, pregnancy diaries and due date finders. An archived and hot news section also ensures that parents are kept up to date with the very latest information on how to care for their baby.
Notes to Editors
Tesco.com is the world’s largest online grocery retailer and one of the UK’s most popular online shopping destinations. Covering 95% of the UK, the site has over 750,000 registered users and receives over 70,000 orders per week. Tesco.com is on target to achieve a turnover of over £300 million this year and, according to recent statistics from Net Value, received 850,000 visitors during June 2001.
Tesco.com features a broad range of online stores including:
Grocery — Tesco.com is the world’s leading online grocery retailer offering over 40,000 products
Wine – a range of great deals on cases of wine from all around the world, available while stocks last
Books –over 1.2 million titles for the whole family from fiction to children’s stories to reference books with 50% off best sellers
Entertainment – choose from over 160,000 CDs, plus a wide range of videos and DVDs including Disney favourites, blockbusters, classics and the latest releases
Electricals – great deals on more than 1,000 electrical products from washing machines to refrigerators, kitchen appliances to hair dryers, T.V’s, stereos and games consoles
Mother and Baby — hundreds of products for babies and toddlers, including a whole new clothing range for expectant mums and stylish tots
Home — everything you need for a stylish, modern home from cocktail shakers and champagne buckets, to dining room furniture and chrome computer tables
Clothing – an exclusive range of fashionable workwear, sports wear and leisure for adults and children
Electricals – great deals on more than 1,000 electrical products from washing machines to refrigerators, kitchen appliances to hair dryers, T.V’s, stereos and games consoles
Mother and Baby — hundreds of products for babies and toddlers, including a whole new clothing range for expectant mums and stylish tots
Home — everything you need for a stylish, modern home from cocktail shakers and champagne buckets, to dining room furniture and chrome computer tables
Clothing – an exclusive range of fashionable workwear, sports wear and leisure for adults and children
Personal Finance — credit cards, loans, mortgages, savings products and insurance policies suitable for all budgets. The site is totally secure and is open 24 hours a day
Tesco.net – internet service provider with unlimited internet access free of charge (excluding cost of local calls).
For grocery home shopping ,all goods are delivered directly to customers’ doors in 2 hour windows . The site is easy to navigate and an Express Shopper facility speeds up the time spent searching for groceries by automatically transporting customers to the aisles they need. Customers’ in-store and on-line purchases are automatically updated via their Clubcard to their online account and great savings can be made on the deals on the site.
Tesco.com is a recognised leader in e-commerce, cited in a recent Datamonitor report as the global leader in online grocery sales. Tesco.com was also awarded ‘Best E-tailer’ at the 2001 Retail Week Awards and has also been voted best Large Corporate in the @chievement awards by Barclay”s Bank and the Daily Telegraph. Tesco.com is also the ”Most Parent Friendly” site accroding to Tommy in their home shopping awards
Tesco.com is a subsidiary of Tesco plc.
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