UK retailer Tesco has announced that it will extend its ‘double points’ Clubcard promotion as it looks to encourage consumers to sign up to the loyalty scheme.

The company, which launched its Clubcard programme in 1995, said that through “value-driven” promotions, such as double points, and the use of new technology, it has kept the loyalty scheme “bang up to date”.

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“Clubcard is as relevant today as it was when we launched it on the back of the last recession in the 90s, only now it’s twice as rewarding.Customers like the simple proposition: the more they shop with Tesco the more they get back from Clubcard,” Tesco’s UK marketing director, Carolyn Bradley – one of the team behind the original launch 15 years ago – said.

According to Bradley, the double points promotion has encouraged “more than one million” new customers to join the Clubcard.

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