Tesco announced today (30 November) it will launch seven ethnic ranges in the UK this week.

The UK’s largest retailer plans to add Turkish, Sri Lankan, Latin, Philippino, African and South African ranges to its offer.

Tesco said strong demand for ethnic foods meant the category had become the fastest growing area of the supermarket, with the range doubling in size to 3,000 products in the last year.

Until now, Tesco has sold Asia, Oriental, Afro-Caribbean, Kosher, Polish and Halal foods.

The new products will be trialled in its Wembley Extra and Slough Extra stores before been extended around the UK.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData

“Britain has become one of the most ethnically diverse nations on earth and there is a very strong growing demand from people who have settled here to buy food from their homelands,” said Tesco ethnic food buyer Muhammad Rahman.

“We’ve found that there is also a natural curiosity from shoppers to try other cuisines – especially with interesting looking sauces, condiments, vegetables, tinned products, and sweets. For that reason we have put educational material including tips on how to prepare various products on the shelves.”