Tesco has become embroiled in a trademark dispute with Austrian drinks company Eckes-Granini over the retailer’s new Yoo yoghurt brand.
Eckes-Granini has filed its opposition to Tesco’s use of the trademark with the Intellectual Property Office.
Go deeper with GlobalData
An IPO spokesperson told just-food that Eckes-Granini believes it has an earlier right to the name with its Yo squash brand.
Eckes-Granini has held the European Union trademark to the name since 1999.
Tesco declined to comment on the proceedings. Eckes-Granini was not available for comment.
GlobalData Strategic Intelligence
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
