UK retailer Tesco has teamed up with Adams Foods to launch a cheese brand.
The Mu range of six cheese products includes Mild Cheddar, Medium Cheddar, Mature Cheddar, Grated Cheddar, Mature Sliced Cheddar and Lighter Mature variants.
Mu is designed to appeal to families and to bridge the gap for Tesco shoppers between standard own label and branded cheese, the companies said.
The Mu range is available in Tesco stores from today (10 October) at a RRSP of GBP2.49 (US$3.90).
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