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October 16, 2009

UK: Tesco launches “green” bogof in eco push

Tesco has launched a different kind of bogof promotion in its latest bid to help UK consumers lower their carbon footprint.

Tesco has launched a different kind of bogof promotion in its latest bid to help UK consumers lower their carbon footprint.

The UK’s largest retailer said today (16 October) that shoppers would see “Buy One Get One Free – Later” offers in its stores.

The promotion is designed to allow consumers to pick up their free product “when they need it” and help keep waste down, Tesco claimed.

The offer was unveiled as Tesco chief executive Sir Terry Leahy said the retailer would look to reduce the “carbon impact” of its products in the UK by 30% by 2020.

Sir Terry also committed Tesco to becoming a “zero-carbon business” by 2050.

“We are taking action because it is the right thing to do, because we don’t want our children and grandchildren to face the chaos of climate change,” the Tesco chief said.

“A low-carbon strategy is also vital if we are to minimise the risk to our business,” he added, pointing to the potential impact climate change could have on supply and the threat of “inefficient regulation” if industry fails to act.

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