UK supermarket chain Tesco has launched Just Discovered, a range of “innovative” food products.
The line includes fresh products such as British Red Wellington Tomatoes and Forestiere Mushrooms. It is available in selected Tesco stores.
“Just Discovered is designed to highlight new and innovative ‘Tesco’ products and varieties to our customers,” a spokesperson for Tesco said today (16 August).
Products in the range may be developed with Tesco’s growers and developed with the retailer’s growers, the spokesperson added. They have a “unique” taste, flavour, appearance or texture.
Tesco declined to comment further on the launch.
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By GlobalData