UK: Tesco launches tie-up with Who Wants to be a Millionaire TV show

Leading UK retailer Tesco has announced a deal to offer customers and staff the chance to take part in the ITV quiz show Who Wants to be a Millionaire. The supermarket operator has hooked up with Celador International, which owns the TV show, to launch the initiative in mid-October. Customers who spend over £25 (US$38.7) in a single shopping trip will be given a scratch card with quiz questions. If they answer the questions on four cards correctly, their name will be entered in a prize draw for the chance to take part in a special edition of the show.

September 20, 2002

Leading UK retailer Tesco has announced a deal to offer customers and staff the chance to take part in the ITV quiz show Who Wants to be a Millionaire.

The supermarket operator has hooked up with Celador International, which owns the TV show, to launch the initiative in mid-October. Customers who spend over £25 (US$38.7) in a single shopping trip will be given a scratch card with quiz questions. If they answer the questions on four cards correctly, their name will be entered in a prize draw for the chance to take part in a special edition of the show.

Two hundred customers and the same number of staff will compete on separate shows, with the whole audience participating in the ‘Fastest Finger First’ round, the winner of which gets the chance to win £1m, reported Marketing.