Leading UK retailer Tesco has announced a deal to offer customers and staff the chance to take part in the ITV quiz show Who Wants to be a Millionaire.

Go deeper with GlobalData

Go deeper with GlobalData

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The supermarket operator has hooked up with Celador International, which owns the TV show, to launch the initiative in mid-October. Customers who spend over £25 (US$38.7) in a single shopping trip will be given a scratch card with quiz questions. If they answer the questions on four cards correctly, their name will be entered in a prize draw for the chance to take part in a special edition of the show.


Two hundred customers and the same number of staff will compete on separate shows, with the whole audience participating in the ‘Fastest Finger First’ round, the winner of which gets the chance to win £1m, reported Marketing.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact