Tesco today (11 August) introduced a new brand of Fresh n Lo semi-skimmed milk in a bid to help consumers on a “tight budget”.
Go deeper with GlobalData
Two litres of Fresh n Lo will cost GBP1.06 (US$2.03). The retail giant claims the milk is GBP0.10 per litre cheaper than standard milk sold in by other big retailers.
Fresh n Lo has been available in Scotland for around 30 years and is being introduced in England and Wales now for the first time.
David Wood, Tesco dairy category director said: “As customers wrestle with increasing household bills it is important that we help them combat inflation and that is why we are introducing Fresh n Lo milk.”
The milk will be available only in larger Tesco stores and will sit alongside standard, organic and localchoice milk, which was launched in May last year, the company said.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataA spokesperson for Tesco told just-food: “Fresh n Lo won’t be available in Tesco Express stores. The milk is certainly more family focused, hence the two-litre pack, but that is not to say it won’t be more widely available at a later date.”
