UK firm The Fabulous Bakin’ Boys is launching a snack range that it claims is the first-ever baked snack to contain one portion of fruit.
Individually wrapped as a 40g portion, Fruit ‘n Oat slices will be available in Strawberry ‘n Oat, Blackcurrant ‘n Oat and Apple ‘n Oat.
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The product itself is made up of two layers, with a fruit base of sultanas, apples and apricots, topped with oats and sprinkled with strawberry, blackberry or apple pieces.
Gary Frank, founder of The Fabulous Bakin’ Boys, said: “We are really excited to be launching Fruit N’ Oat slices.
“We wanted to develop a healthy product that mums would seek out for the family’s lunchboxes, and that children would enjoy eating. It is also an ideal impulse snack for busy people on-the-go, and we will be launching an impulse purchase version of the strawberry and apple to foodservice and retail from January 2011.”
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Fruit n’ Oat slices will be available in Asda from 28 December, Sainsbury’s from 18 January and Tesco from 16 February, with more listings to follow.
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By GlobalDataThe company said that it is supporting the launch with in-store product sampling in conjunction with regional newspapers across England and Wales.
The RRP is GBP1.49 (US$2.30) for a pack of five slices.
