Thorntons, the UK chocolate maker, is launching its first TV campaign in the UK for two years in time for Christmas, a significant trading period for the company.


The ad – dubbed ‘Carol of Believers’ – runs alongside a three-for-two campaign on Thorntons’ Christmas products.


The three months around Christmas fall in the first half of its fiscal year and account for 40% of the company’s sales. In recent years, the dependence on the festive period has been a factor in Thorntons reporting losses in the second half of its financial year, which are the six months from January to June.


For just-food’s interview with Thorntons CEO Mike Davies, held at the end of September, click here.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now