Transora, the global B2B eMarketplace for the consumer food products and services industry, Ariba, Inc. (Nasdaq: ARBA) and i2 Technologies, Inc (Nasdaq: ITWO) today announced that Transora has selected the Ariba B2B Commerce Platform and TradeMatrix? solutions to power its worldwide marketplace for food, beverage, and consumer products. Subject to finalising a definitive agreement, an interim agreement has been signed.

Transora is the first global industry-led marketplace in the consumer products industry. Formed by more than 50 of the world’s leading consumer products companies, Transora’s investors represent a combined purchasing power of $500 billion, more than half of the global consumer products industry.

Using Ariba Marketplace, Ariba Dynamic Trade, Ariba Sourcing, and the Ariba Commerce Services Network along with i2 TradeMatrix Content, Buy, Sell and Plan Solutions, Transora will build a comprehensive, open marketplace. In addition, the marketplace will be built with multiple auction capabilities, digital catalogs, content management, retail services and order management, supply chain optimisation and collaboration, and procurement capabilities for catalogs, direct materials, packaging, and MRO goods. Transora will be scalable across the entire consumer products and service industry.

“After extensive evaluation of the available technologies, Ariba and i2 clearly offered the most complete, unified platform of applications. We will work together to customise an offering to meet the needs of our participants,” stated Alex Gibbons, acting CTO of Transora. “This is the first of several best of breed technology announcements. Clearly we’re on track to provide our fourth quarter service offering rollout.”

“Within six months, fifty of the world’s best known companies will have come together to fundamentally change the way they do business,” commented Larry Mueller, Ariba president and COO. “This partnership with Transora represents a historic opportunity for Ariba and i2 to deliver technology and solutions that will truly enable the transformation of an industry. We are thrilled to have earned this opportunity to deliver unprecedented value to Transora, and the entire ecosystem that surrounds this industry.”

Transora’s vision is to provide the enabling platform which allows the participants to transform the consumer goods value-chain. Their vision is exciting and closely aligned with our vision of how value can be created through e-marketplaces,” said Sanjiv Sidhu, i2 CEO and Chairman. “Transora clearly sees the potential of collaboration between suppliers, consumer goods manufacturers and retailers, and the combined i2 and Ariba buy and sell-side solutions will enable them to unlock this potential.”

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Transora will enable all participants in the consumer products industry around the world to streamline business transactions. Transora will provide open connectivity via the Internet independent of participants’ technology. Transora’s services will span the entire value chain, from suppliers to manufacturers to retailers, and provide procurement, vendor and product catalogs, online order management, consumer promotions, supply chain collaboration and financial services.

By streamlining supply chain transactions and connecting thousands of trading partners, Transora benefits multiple players. Suppliers gain access to a much larger customer base and reduce customer acquisition costs; manufacturers benefit from improved customer service with retailers and wholesalers; retailers and wholesalers simplify their ordering process and improve order accuracy; and the consumer gains access to personalised promotion offerings and better availability of the products they most desire at their desired retail location. All participants in the supply chain will benefit from increased connectivity, enhanced automation and improved inventory management. Ultimately, these benefits will enable the consumer products industry to provide even greater value to consumers throughout the world.

About Transora

Transora is the world’s largest open, standards-based business-to-business (B2B) e-marketplace for the global consumer products industry. Comprised of more than 50 major industry consumer packaged goods companies, Transora allows all industry participants — suppliers, manufacturers and retailers/distributors — to optimize value chain operations and improve total business productivity via the Internet. Transora will unleash companies to do what they do best. To find out more about Transora, visit

About Ariba

Ariba, Inc. is the leading business-to-business (B2B) eCommerce platform, provider. Through the Ariba B2B Commerce Platform – an open, end-to-end infrastructure of interoperable software solutions and hosted Web-based commerce services – the company enables efficient online trade, integration and collaboration between B2B marketplaces, buyers, suppliers and commerce service providers. The global reach and best-of-breed functionality of the Ariba B2B Commerce Platform creates Internet-driven economies of scale and process efficiencies for leading companies around the world. Ariba can be contacted in the U.S. at +1.650.930.6200 or at

Ariba and the Ariba logo are registered trademarks of Ariba, Inc. in the United States and in other countries. Ariba B2B Commerce Platform, Ariba Marketplace, Ariba Dynamic Trade, and Walkup User Interface are trademarks of Ariba Inc. All other trademarks are property of their respective owners.

About i2

i2 is creating real value for its global e-business customers through its TradeMatrix solutions, content and marketplace platform. TradeMatrix allows businesses to create both private and public marketplaces, while improving the efficiencies of all participants. i2 provides a wide variety of collaborative e-business services for both the early stages and the next generation of e-business adoption, with each service supported by decision optimization, transaction management and content management solutions. Founded in 1988, i2’s mission is to deliver $50 billion in value to its customers by 2005. i2 is headquartered in Dallas, has more than 5,300 employees, and maintains offices worldwide. Visit i2 at

This press release may contain forward-looking statements that involve risks and uncertainties, including the customer’s ability to implement i2 solutions successfully or to achieve benefits attributable to i2 products. For a discussion of factors which could impact i2’s financial results and cause actual results to differ materially from those in forward-looking statements, please refer to i2’s recent filings with the SEC, particularly the Form 10-K filed March 22, 2000 and form 10-Q filed May 15, 2000.i2 and the i2 logo design are registered trademarks of i2 Technologies, Inc.
TradeMatrix is a trademark of i2 Technologies, Inc.

Information in this release may involve expectations, beliefs, plans, intentions or strategies regarding the future. These forward-looking statements involve risks and uncertainties. All forward-looking statements included in this release are based upon information available to Ariba as of the date of the release, and we assume no obligation to update any such forward-looking statement. The statements in this release are not guarantees of future performance and actual results could differ materially from our current expectations. Numerous factors could cause or contribute to such differences. Some of the factors and risks associated with Ariba’s business are discussed in its registration statement on Form S-1 declared effective by the Securities and Exchange Commission (“SEC”) on June 22, 1999, and in the other reports filed by it from time to time with the SEC.

For more information on Transora, see’s Feature Article at: