Twineham Grange Farm, the UK producer of speciality cheeses, has renamed its Parmesan-style cheese to fall in line with labelling laws enforced at EU level.
The laws came into force in June, and decree that cheese can only be described as Parmesan if it comes from the Parmigiano Reggiano region of Italy. (Parmesan is the accepted English translation of the term Parmigiano Reggiano.) Protected under EEC Regulation 2081/92, Parmesan cheese is one of a swathe of products to gain PDO recognition (Protected Designation of Origin). Other high-profile products with PDO status include Prosciutto di Parma (Parma ham) and Stilton cheese.
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Twineham is just one of many companies that have had to rename their products. Some have spent vast sums of money marketing the new name to customers to try and get the message across that only the name has changed, and not the product.
Twineham Grange’s cheese has been renamed from Twineham Grange Vegetarian Parmesan to Twineham Grange Italian Style Premium Cheese. Twineham has been making a vegetarian parmesan-style cheese for some fifteen years. It is now available through leading UK retailers Sainsbury’s and Tesco, and is also sold direct to consumers at farmers’ markets, independent grocers and delicatessens.
Established in 1975, Sussex-based Twineham Grange is now part of the Italian premium dairy group Stabiumi Company. Its cheeses have won much recognition at events such as the British Cheese Awards and the World Cheese Awards.
The group is currently preparing to expand its offer to manufacturers of ready meals, foodservice providers and retailers by introducing a new range of cheeses under its own brand. Beyond the core cheese range, Twineham Grange’s latest product is a pesto sauce, available in two flavours.
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By GlobalDataTwineham Grange’s products can be bought online. To have a look, click here.
To view related research reports, please follow the links below:- The 2000-2005 World Outlook for Cheese |
