The UK biscuit market has seen a turbulent year, the latest report from research and consultancy firm Leatherhead International has suggested, with major acquisitions and consolidation from United Biscuits allowing the company to dominate the sector.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The maker of McVities and Jacobs boasts a 40% share of the savoury UK biscuit market, while its closest rival PepsiCo controls 18% of the sector. With brands including Cadbury’s and Maryland, the Burton’s group controls 15%.


McVities, Leatherhead said, is the top biscuit brand, accounting for 23% of sales last year.

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now