The UK biscuit market has seen a turbulent year, the latest report from research and consultancy firm Leatherhead International has suggested, with major acquisitions and consolidation from United Biscuits allowing the company to dominate the sector.
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The maker of McVities and Jacobs boasts a 40% share of the savoury UK biscuit market, while its closest rival PepsiCo controls 18% of the sector. With brands including Cadbury’s and Maryland, the Burton’s group controls 15%.
McVities, Leatherhead said, is the top biscuit brand, accounting for 23% of sales last year.
