Danish sweet company TOMS has bought UK rival Parrs, and plans another $72 million of UK acquisitions over the next three years. Toms already has a firm hold on mints and toffee, which together account for nearly 30% of the market. As the UK’s largest independent manufacturer of wine gums and jellied sweets, Parrs will provide TOMS with access to another large and particularly fast growing segment of the UK sugar confectionery market.

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UK sugar confectionery market segmentation (% by value), 2000






















 
%
Mints
16.2%
Caramels & toffees
13.6%
Gums & jellies
27.9%
Other
42.3%

D A T A M O N I T O R
Source: Datamonitor, 2001: “Sugar Confectionery Industry Guide”

(c) 2001 Datamonitor. All rights reserved. Republication or redistribution, including by framing or similar means, is expressly prohibited without prior written consent. DM ResearchWire is a service from Datamonitor plc. Datamonitor shall not be liable for errors or delays in the content, or for any actions taken in reliance thereon.








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