Danish sweet company TOMS has bought UK rival Parrs, and plans another $72 million of UK acquisitions over the next three years. Toms already has a firm hold on mints and toffee, which together account for nearly 30% of the market. As the UK’s largest independent manufacturer of wine gums and jellied sweets, Parrs will provide TOMS with access to another large and particularly fast growing segment of the UK sugar confectionery market.
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UK sugar confectionery market segmentation (% by value), 2000
% | ||
| Mints | 16.2% | |
| Caramels & toffees | 13.6% | |
| Gums & jellies | 27.9% | |
| Other | 42.3% | |
D A T A M O N I T O R | ||
| Source: Datamonitor, 2001: “Sugar Confectionery Industry Guide” | ||
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