Unilever has remained coy over plans to develop an ice cream that is sold at room temperature to be frozen at home.
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It is understood the Ben & Jerry’s ice cream maker is developing the “low-carbon” ice cream in a bid to help reduce greenhouse gas emissions without the need to keep it frozen during transport and storage.
“Ambient ice cream is a very interesting idea but one which poses some very significant challenges in terms of delivering a product of sufficient quality for the consumer,” the company said. “The key question which has yet to be fully answered is how do you ensure that when the “ambient” ice cream is frozen at home it will have the right microstructure to produce a fantastic consumer experience?”
A spokesperson for the company, however, told just-food that, while ambient ice cream is an idea currently being considered by its R&D team, it has no current plans to bring any ambient ice cream products to the market.
Unilever has been busy expanding its ice cream business in recent weeks. Earlier this month, the company said it would launch Ben & Jerry’s in Australia.
In Russia, Unilever will build several Inmarko ice cream production facilities near St. Petersburg and in a number of regions in the west of Russia.
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By GlobalData
