Unilever has claimed it has strengthened its commitment to marketing its products responsibly to children.
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The global consumer goods group has decided to advertise only healthy food and drinks to consumers under the age of 11. The change will come into being from the end of next year, Unilever said.
Vindi Banga, president of Unilever’s foods division, said: “We see this as a further step in responding to growing concerns about rising levels of obesity and dietary deficiency – particularly among children. This supports Unilever’s broader strategy to improve the overall nutritional composition of our foods.”
Last year, Unilever launched a “healthier choices” stamp to be displayed on all its products, which advises consumers on fat, sugar and salt levels.
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By GlobalData
