Unilever has said that it will reduce in-store promotional activity for its Walls ice cream brand after problems at its distribution centre disrupted supply.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more


A spokesperson for the group told just-food that a broken crane at its Gloucester distribution centre “impeded the speed” of its distribution operations. As a consequence the company fell behind on shipping its orders.


A spike in demand for ice cream caused by the warm weather in the UK exasperated the problem, the spokesperson added.


“We regret that we have been experiencing problems supplying orders to our customers… We have informed our customers that we are reducing promotional activity for June,” the spokesperson said.


Advertising will remain unaffected, however, the group will be cutting back in-store promotional activity.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The company declined to comment on the financial impact or reveal the number of orders that were delayed.