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April 28, 2008

UK: Unilever jobs to go in production changes

Unilever is to cut over 100 jobs from production sites in the UK amid changes to its manufacturing base in the country.

Unilever is to cut over 100 jobs from production sites in the UK amid changes to its manufacturing base in the country.

The Anglo-Dutch conglomerate said some 103 jobs would be lost by the end of the year but added that it would look to invest almost GBP8m (US$16m) at sites in Purfleet and Crumlin.

Unilever’s Purfleet facility produces its spreads including the Flora, Bertolli and Stork brands. The company is looking to invest GBP7m to make improvements at the site.

“Today’s announcement brings to an end a period of uncertainty and will allow us to turn our attention to consulting on and implementing the changes that need to be made to secure the site’s long term future,” Peter McMorris, Purfleet factory manager, said.

The company has also decided against closing its Pot Noodle factory in Crumlin. Some 62 jobs will be lost but Unilever will spend almost GBP1m on improving the site’s automation equipment.

“We will continue the consultation process and will be meeting with employee representatives in the next few days to agree the best approach to achieving the changes that need to be made,” Stephen Lewis, Crumlin factory manager, said.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
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Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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