Unilever is to sell mini-tubs of Carte D’Or ice cream in the UK.

My Carte D’Or is a 200ml tub available in chocolate, caramel and cherry flavours and is intended to offer shoppers a “more convenient, impulse option”, the company said.

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Brand manager Florence Howell added: “2011 has seen a continued growth in the minis market, yet there is an evident gap for a premium product offering that Carte D’Or is well placed to fill. The new 200ml Carte D’Or tubs will bring incremental shoppers into the premium ice-cream sector, currently valued at over GBP150m (US$241.8m).

My Carte D’Or has an RRP of GBP1.49 per tub.

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