Unilever has launched three sauces under its Colman’s brand in the UK to try to attract younger consumers.
The company said the hot garlic chilli, sweet chilli mango and smoky BBQ sauces would be available next month.
It said the launches aimed to capitalise on growth of the “other thick sauces” category, which it said was up over 4%.
“Last year the other thick sauces segment grew 4.6% year-on-year, demonstrating the continuing trend towards inspiring and exciting flavours at meal times. Our new range taps into this demand directly, aiming to attract new and younger shoppers to the brand and simultaneously driving incremental growth for the category,” brand manager Laura Gordon-Hall said.
The new line will be available from next month and will be supported by campaign activity focusing on barbecues.