The UK food unit of Anglo-Dutch consumer good giant Unilever is reportedly planning to invest over £10m (US$17.8m) in the re-launch of its Pot Noodle snack line in order to boost sales and win new customers.
The company, which has previously aimed the product at 18- to 24-year-old males and students, hopes the new look of the brand will appeal to a wider variety of consumers, reported Marketing Week.
The revamp will include new packaging and better-quality ingredients including noodles, and fewer artificial flavours, colours and preservatives. Unilever hopes to implement the changes by May 2006.
According to Marketing Week, the brand was hit by the Sudan 1 food dye scare earlier this year; in the year to 22 May 2005, sales fell 13%.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData