UK snack maker United Biscuits has promoted Paul Graham to UK sales director.

Graham has been with UBUK for eleven years. He currently serves as grocery trading director and will take up his new role on 2 April.

Previous roles at UBUK include impulse trading director and general manager, foodservice. Prior to joining UBUK, Graham worked at Mars’s confectionery arm, where he was a national account manager.

In his new position, Graham will retain direct responsibility for grocery and additionally cover other categories including impulse, private label, category development and Ireland.

“For a considerable time now Paul has demonstrated to the company his ability, dedication and passion. I have no doubts that he has the qualities to inspire and lead our sales team,” Benoit Testard, UBUK MD, said.