United Biscuits has expanded its Go Ahead biscuit range in the UK.


Oat Squares, which are available in two variants, have been launched in a bid to capitalise on the trend for healthier products, the company said today (9 June).


Flavours include Apple & BlackBerry and Mixed Berry, and are available to buy in packs of five with an MRRP of GBP2.35 (US$3.82).


Nick Stuart, commercial manager, UBUK said: “The go ahead! brand continues to go from strength-to-strength, growing at 10% and this new range offers retailers significant opportunities to increase sales and maximise profits. New products bring excitement to any category and the new go ahead! Oat Squares will be no different providing consumers with a baked alternative to the existing range of go ahead! snacks.”


The launch will be supported by a GBP2m summer TV campaign and a relaunched website that includes “money-off next purchase” coupons and an opportunity to win a trip to New York, Cuba or Turkey.