United Biscuits UK has expanded its McCoy’s crisp range with the launch of a limited edition variant.
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McCoy’s Twisted is available until mid-September and includes a Salt & Malt Vinegar with Chilli 50g handy pack at an RRP of GBP0.52 (US$0.75) and a multipack made up of three packs of Salt & Malt Vinegar with Chilli and three packs of Cheddar & Onion with Jalapeno with an RRP of GBP1.71.
A Sizzling King Prawn variant is already available in pubs.
Helen Warren-Piper, marketing director of Bagged Snacks at UBUK, said: “The McCoy’s Twisted Limited Edition range provides retailers with the opportunity to capitalise on the growing trend for unique snack flavours. The McCoy’s range continues to be a firm favourite with customers, so retailers should stock up on these striking new variants, as limited editions add excitement to the category and help to stimulate and grow sales.”
The McCoy’s range recently underwent a packaging refresh to emphasise a 30% reduction in saturated fat levels.
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