UK snacks manufacturer United Biscuits has launched a sharing pack of larger versions of its Hula Hoops crisps.
The company said today (25 July) that Hula Hoops Big Hoops will be sold in three flavours – original, sour cream & chive and sweet chili – and in 160g packs. The bags will have an MRRP of GBP1.93 (US$3.15).
Go deeper with GlobalData
United Biscuits is also launching a 100g BBQ pack priced at GBP1 specifically for the convenience market, which it said will “help retailers capitalise on the sharing trend and consumer demand for price marked packs”.
“Sharing formats are doing great business for retailers at the moment and are worth GBP633m across all channels,” said United Biscuits bagged snacks marketing director George Johnston.
“However, it is interesting to note that they are growing even faster in impulse, at 15%, than grocery, which is up 11%. This demonstrates that consumers want to pick up a snack at their local convenience store that they can share with family and friends and is very much in line with the growing demand for big night in products.”
See Also:
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
