Dairy Crest, the UK dairy group, has launched a GBP4m (US$8m) marketing campaign behind its Utterly Butterly brand.
The company has undertaken something of a brand revamp with redesigned packaging, the launch of an omega-3 variant and a TV ad push in the offing.
Utterly Butterly will also contain reformulated lower saturated fat levels in order, Dairy Crest said, to meet growing health concerns among UK consumers.
The omega-3 product will hit shelves this month, with the ad campaign airing in the autumn.
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