View all newsletters
Receive our newsletter – data, insights and analysis delivered to you
  1. News
August 19, 2014

UK: Veetee Foods launches globally inspired rice range

Rice group Veetee Foods is launching a new range of savoury rice in the UK this month, with flavours inspired by "popular cuisine" from around the world.

Rice group Veetee Foods is launching a new range of savoury rice in the UK this month, with flavours inspired by “popular cuisine” from around the world.

The line includes six varieties of rice, from from Spanish Paella to Mexican Spicy to Indian Biryani.

“The introduction of these new products is due to an increased interest from consumers looking to replicate different styles of international foods – such as Italian Risotto or Portuguese Peri Peri,” the company said.

CEO Vikas Magoon explained: “The new Savoury Rice range from Veetee is targeted at scratch-cooks who want a delicious base flavour in order to create exciting dishes with authentic international flavours. With this offering, consumers can incorporate diverse ingredients into their meals in a simple and convenient way.”

The products will initially be available in Morrisons stores throughout the UK with an introductory pack price of GBP1 to encourage trail. Individual carton boxes are priced with a regular RRP of GBP1.29, the group added. Listings have also been secured at Costco, Veetee revealed.

Related Companies

Topics in this article: , , ,
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. A weekly roundup of the latest news and analysis, sent every Friday. The industry's most comprehensive news and information delivered every other month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU