UK: Vion pork unit changes name to Karro Food Group

The UK pork operations offloaded by VION last year have been renamed as Karro Food Group.

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What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:

Market drivers and inhibitors
Five-year forecasts and the impact of COVID-19
The performance of the online channel versus offline
Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation

Assess developments within this sector to help your business thrive in 2022 and beyond.

By GlobalData

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The business, which was acquired as an MBO in December, will take effect from this week, the company said today (5 February).

The company said the name, which is derived from the Latin word for meat – Caro – is “reflective of our desire to be a high quality British Pork producer with the customer as our focus”.

It said the Karro management team and its investment partners will work together to focus on “building a platform of sustainable farming relationships, first class production facilities, investment in people, high quality product ranges and working with customers to grow British pork sales”.

Karro will supply fresh pork and cured and cooked meats to the retail, foodservice and manufacturing customers, as it did under Vion ownership.

“We are truly delighted at the continued support from our suppliers, customers and employees with this development,” said MD Seamus Carr. “We are part of a really strong and dynamic business which will allow us to grow and develop the British pork industry.”

Dutch food group Vion put its entire UK business up for sale in November last year, amid over-capacity in the meat sector and “extremely challenging” trading conditions.

Free Report

What’s the forecast for the food and grocery industry?

Market drivers and inhibitors
Five-year forecasts and the impact of COVID-19
The performance of the online channel versus offline
Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation

Assess developments within this sector to help your business thrive in 2022 and beyond.

By GlobalData